Case study
How CRA runs 7 brands
on one engine.
Charles Richer & Associates replaced WordPress forms, Excel formulas, and email threads with the Sales Elite Engine. Live since May 2026.
elite.charlesricher.com
Operator view · all brands
Hello Charles, here's the program.
Q2 2026
Period volume $128,440.18 7 brands · Q2 2026
Pending claims 4 Awaiting review
To settle $9,212.50 Next settlement run
Rounding error $0.00 Bit-exact engine
Claims queue Review all →
CL-2026-0412 Northgate Comms · ICOM $1,240.00 Approval suggested · 93%
CL-2026-0411 Vector Radio · Davicom $862.40 Pending review
CL-2026-0409 Boreal Telecom · Impact $2,118.75 Approved · settled
Live instance elite.charlesricher.com
Sector Land Mobile Radio / Telecom
Location Toronto, Canada
Brands on engine 7
In production May 2026
The problem
WordPress + Excel + email — for seven brands.
CRA was managing commission programs for 7 manufacturer brands using a combination of WordPress forms, custom Excel models, and manual email chains for approvals. Each brand had its own process. Settlement meant reconciling spreadsheets. Disputes were common.
Before
- WordPress forms — no validation, no audit
- Excel commission models — per brand, per seller
- Email approval chains — no logging
- Manual settlement — spreadsheet reconciliation
- No isolation — cross-brand data visible
- No AI review — pricing errors slipped through
After · Sales Elite Engine
- 7-step claim wizard with invoice intelligence
- Bit-exact commission engine — tiers, caps, split
- AI advisory verdict — flags pricing, serial, model
- One-click settlement — preview, confirm, execute
- Brand isolation — enforced at the database
- Full audit trail — every action timestamped
What CRA runs on the engine
Seven brands. One platform. Fully isolated.
Each manufacturer has their own workspace — claims, reports, AI verdict grounded in their catalog, brand-isolated leaderboard. CRA sees all brands from the operator view. No brand sees another's data.
Note: on your instance, these would be your manufacturers. CRA is the first operator; the engine is purpose-built to run multiple firms.
ICOM Two-way radios · Land Mobile Live
Davicom Remote monitoring Live
Comprod Antennas & RF products Live
JPS Interoperability Live
Impact Public safety Live
E/M Wave RF power amplifiers Live
TCED Telecom equipment Live
Multi-brand program
7 manufacturers. One platform.
VolumeStrategic
Proof points
Real software. Working in production.
$0.00
rounding error across all settlements
7
brands fully isolated at the database
100%
of claims AI-reviewed before manufacturer sees them
AES-256
banking encryption in place since day one
The same engine, for your firm and your manufacturers.
CRA is one operator — on your instance, these would be your brands, your tiers, your program.